The varied forms of social media content and the channels via which they are distributed are important factors to consider when developing an effective social media marketing plan.
1. Online social networking
For businesses, the advent of social media networks has meant a new way to spread their namesake, attract new consumers, and increase website visits. Brands may increase their conversion rates by building meaningful relationships with their consumers and followers through entertaining and educational content.
2. The second is online image galleries.
Sharing and curating photographs and other visual content is now simpler than ever thanks to sites like Instagram, which has more than 1 billion monthly active users. High-quality, creative graphics that convey a story are essential for brands trying to employ this form of social media marketing.
3. Shared video-hosting platforms
Outline: Video is the most popular kind of material on social media, with 50% of users saying they prefer it over all others. Video sharing platforms like YouTube, TikTok, and Vimeo are seeing massive growth in user numbers because to the popularity of visually engaging content, just as image-based social networks.
4. Web-based audio-sharing services
Apps like Clubhouse provide their users with a novel approach to meet new people and exchange information. In spite of its relative youth, this kind of social media holds great potential for the future.
5. Live-streaming app
In brief, live streaming applications let people broadcast their activities in real time to an online audience. Unfiltered and genuine, this material gives viewers a unique, behind-the-scenes look at the streamer’s life.
More than 482 billion hours of live streaming content will be consumed in 2020. Broadcast anything from live music events to competitive video gaming tournaments to brand new product unveilings.
6. Social messaging applications
Although though they aren’t often associated with advertising, messaging applications like WhatsApp may be an effective method to contact and interact with your demographic. They may be used by brands for customer service, product suggestions, and even direct sales.
7. Apps with vanishing content
Marketing strategies benefit greatly from the use of material that disappears after a certain amount of time has passed. Reaching out to the younger demographic that frequents these platforms might be beneficial as well. More than 500 million people use Instagram Stories every day.
8. Online social shopping communities
This is an easy option for shoppers, and it gives retailers a rare chance to reach their desired demographic. Businesses may gain a lot from social shopping, as 60% of consumers reporting discovering new items on Instagram and 75% of Pinterest consumers reporting they are “always buying” on the app.
9. Social networking applications that encourage interaction
Summary: These are social networking apps that encourage communication between users. Users are encouraged to interact with one another through various mechanisms, such as gaming, contests, and voting.
10. Online Discussion Groups
For those unfamiliar, online discussion forums are virtual meeting places where individuals may share their thoughts and opinions on any number of issues. Subreddits on Reddit cover anything from memes to Bitcoin, and everything in between.
11. Microblogging Sites
A quick rundown: microblogging is a kind of social media promotion in which users share just fleeting thoughts or observations. The most well-known example of a microblogging platform is Twitter, which limits each user’s posts to 140 characters.
Twitter may have started it all, but now other sites like LinkedIn and Tumblr are gaining in popularity as well.
12. Best Community Blogs
In summary, community blogging sites provide a setting for like-minded individuals to publish and discuss articles, ideas, and initiatives. A fantastic place to gain inspiration for future posts and create connections with people who share your interests is a community blogging site dedicated to a certain field or area of study. Promoting your brand or product to their active user base can only be a good thing.
13. Social rating and review sites
Summary: Online reviews are used by 36 percent of consumers to help them make purchases, according to Statista. Online testimonials are becoming just as reliable to many people as word-of-mouth suggestions.
14. Websites for social bookmarking and curated content
In brief, social bookmarking is a way to store and return to previously bookmarked websites. Annotations, social bookmarking, and the discovery of fresh information are all possible on such platforms.
What social network would be best for promoting your company?
Your business’s social media site selection should be determined by the specific objectives you hope to achieve. Use a variety of social media and content curation platforms to spread your brand’s message and reach a wider audience. To strengthen connections with clients, social media platforms should be prioritised. Consider utilising social bookmarking and online shopping portals if you are looking to increase sales leads.
A social media management software like Sprout Social might be helpful if your approach incorporates more than one kind of social media advertising. Sprout is a social media management platform that allows users to monitor the success of their social media campaigns, publish content to many platforms, and interact with their target audience all in one place. Get a free trial right now!