Tiktok’s ability to personalise what you see based on your preferences is unsettling. Imagine if the algorithm knows you better than you know yourself.
Marketers can leverage this to strengthen their brands in the process. Stick around if you want to increase the effectiveness of your marketing campaigns by utilising TikTok.
Here, I’d like to zero on on
- The upsides of developing a TikTok brand.
- And strategies for establishing a strong TikTok identity.
The Value of Expanding Your TikTok Brand
Have you ever watched a single TikTok video and then realised an hour had passed? If so, you’re among millions of others who have experienced this.
Demand Sage data shows the average TikTok user spends 1.5 hours each day watching videos. In case you missed it, TikTok boasts over 1.54 billion active monthly users.
With such a big and engaged user base, marketers now have access to a wider audience than ever before for product promotion. In addition, it has these advantages:
- Advertising method that doesn’t break the bank
- More exposure for the brand
- Increase sales and interest by direct interaction with the intended market.
- A recent survey by Upfluence Data suggests that, among the most popular social media sites, TikTok has the highest interaction rate per post.
But if you want more views and comments on your videos on TikTok, you’ll need to learn the app’s algorithm.
Strategies for Conquering Code
Before, the algorithm was as cryptic as an Unsolved video on BuzzFeed. Nevertheless, those days are long gone! For its own recommendation algorithm, TikTok emphasised the following three criteria:
Videos that users like and share, accounts they choose to follow, comments they make, and material they make all count as user interactions.
Information contributed to a video includes things like subtitles, music, and hashtags.
Settings on your device and in your account include things like the language you prefer, your location, and the sort of device you use.
Now that we’ve covered the fundamentals, let’s look into how companies are using TikTok and analyse how they’re taking use of the platform’s algorithm.
TikTok Branding: Strategies for Success
In TikTok, we observed some very remarkable instances of brand development. Your time has come to establish your own identity on the network.
Think of Attention-Grabbing Material
The users of TikTok tend to be younger. According to HootSuite’s data, 42 percent of its users are under 24 years old. Therefore, it is recommended that content be made for this age range.
Making humorous or otherwise light-hearted posts is a wonderful strategy for this. Make your product presentations more interesting and engaging. The key is to make the videos as interesting as possible. Stay on top of the latest happenings by participating in challenges, creating trending hashtags, and so on.
Hashtag Appropriately
If you want others to see your posts, you need to use hashtags. You can’t just include every popular hashtag in your video, so keep that in mind. Only hashtag related topics.
Plus, analytics let you monitor how well each hashtag performs. But before you can start following, you’ll need to know where to look for popular hashtags on TikTok.
Hashtag trends are easily discoverable via the Discover tab, For You Page (FYP), the viewing habits of your followers, and your rivals’ profiles.
Put user-generated content to use
When it comes to advertising, user-created content is invaluable, and TikTok is no exception. It’s a cost-effective method of promoting companies that may be used immediately.
User-generated material has a more natural feel because it comes straight from the source. Your channel’s engagement and credibility will increase once you add this content.
According to research published by Business Wire, users are almost twice as likely to view user-generated content as authentic than branded content.
Engage Influencers
Influencers add a layer of natural credibility to your campaign. If you know how to pick the appropriate TikTok influencer, you can do amazing things for your business.
They are pioneers in their field, as well as original thinkers and fascinating conversationalists. Depending on your marketing goals, you can collaborate with either micro or large influencers.
Those that are considered macro-influencers typically have hundreds of thousands to millions of followers. Big, but not as big as A-listers. The term “micro-celebrity” is used to describe them sometimes.
You can use them to expand your customer base and boost brand recognition.
Micro-influencers are the flip side to the coin. Micro-influencers aren’t as widespread as macro-influencers, but the audience they do have tends to be more actively involved.
Sharing Your Material in Several Locations
In order to develop a strong brand, cross-posting is a tried and effective marketing method that ensures uniformity across all of your media.
Simply put, cross-posting is the practise of sharing the same content on more than one platform. Yet, doing so manually is a time-consuming nightmare that many people would rather avoid.
Observations of Great Importance
TikTok has quickly become the most popular app for sharing short videos online. In order to increase exposure for your brand, you may take use of its large user base, interesting articles, and eCommerce-friendly layout by doing the following.
- Consumers on TikTok would rather see unsponsored videos from independent creators than those from major brands.
- Utilizing user-generated content is a cheap way to advertise on TikTok, and it helps establish credibility.
- By collaborating with influential people, your brand may reach more people and generate more interest.
- Come up with interesting material like contests and challenges to keep people interested.
- Analyze your data to understand what tactics are yielding the best results.
- Keep in mind that you don’t need to have perfect dance skills to succeed on TikTok. If you have a solid plan and use a powerful social media management software like Publer, you should be able to achieve your goals.