It wasn’t always called TikTok.
Longtime friends Alex Zhu and Luyu Yang started Musical.ly Inc. in the Chinese city of Shanghai. There were more than 100 million users of this software, which allowed people to stream and share short videos. ByteDance, a Chinese business, acquired the app in 2018, and subsequently migrated its users and content to rival app TikTok.
A Quick Overview of TikTok
On the video sharing app TikTok, you can find comedic, pedagogical, branded, and serious content. TikTok has been used mostly as a form of amusement. It has quickly become one of the most popular social media platforms and is expected to surpass Instagram in popularity within the next few years.
A whirlwind tour of TikTok’s key features
Video duration on TikTok has been capped at 10 minutes. That’s a huge increase from the initial 15-second cap.
You may use TikTok in 154 different countries and 75 different tongues.
Users of TikTok launch the app an average of eight times every day.
The platform primarily serves as a place to share and listen to popular music and audio clips. To enhance their works, creators can use a vast collection of sounds.
Users of the popular app TikTok have access to a full set of editing tools, including the ability to trim clips, replace audio, add text and overlays, change the video’s speed and frame its content, and apply special effects.
Explanations on Why Your Brand Needs It
If you want to be visible on yet another social media platform, you’ll need to commit more manpower and time, right?
You bet, but it’s well worth it. Marketers can gain a lot from using TikTok.
For your brand’s sake, consider some of the following benefits of TikTok advertising.
You’re aiming for a young demographic.
Sixty percent of the TikTok community is comprised of young adults. TikTok is a must-have if your business targets the Generation Z market. Even while many members of Generations Y and X remain on Facebook, a growing number of them are either leaving the site entirely or using it far less frequently than they once did.
It’s clear that you sell real goods.
TikTok could build simple victories for your ecommerce brand if you sell things online. Products aimed at the general public are simple to illustrate. TikTok, like Instagram, is primarily a video sharing service.
It’s more challenging, but not impossible, to promote a service-based brand on TikTok. In order to reach the Generation Z audience on TikTok, businesses such as banks and travel agencies are getting inventive with their marketing strategies.
TikTok’s Business Potential
Let’s take a look at the best ways to put TikTok’s built-in features to work for your company.
Keep an eye on the currents
It’s crucial to keep up with the latest trends on every social networking platform. They have the power to determine the content’s overall success.
Let’s pretend you and your coworkers are having a conversation on the merits of your new product while everyone else is talking about Halloween. There is no interest in your material.
On the other hand, your TikTok content is more likely to become viral if you showcase your product in a groundbreaking Halloween-themed film that makes use of currently popular music, hashtags, and sounds.
If you’re looking for Halloween merchandise, you won’t find it at Burger King. Here, however, they’ve caught on with fantastic results.
How to Develop a Marketing Plan for Tik Tok
You should develop at least a rudimentary TikTok advertising strategy before you start generating videos for the platform. Otherwise, you’ll be putting money into a new channel without any specific goals, spending limits, or key performance indicators.
Let’s go over some of the basics of a successful TikTok marketing campaign.
Think about the marketing staff you have and how much time they can devote to creating TikTok videos.
Is there time in the schedules of the marketing team to develop content for a different medium? Do they require updated gadgets like smartphones and cameras? Where would we find a recording space, a microphone, and other equipment?
Take the opportunity to sit down with your marketing team and discuss TikTok if they are already producing material for Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, and your blog.
Keep in mind that the community will need a manager.
Objects and KPIs
How do you measure success on TikTok? Numerous indicators can be tracked in the realm of social media.
Your social media key performance indicators should, however, centre on the following four metrics:
Reach \sEngagement \sLeads \sConversions
To what end have you created your TikTok channel? Your content creation will benefit from your awareness of this fact. Find out more about how to establish Key Performance Indicators for your social media accounts.
A Five-Step Guide to Planning Your TikTok Videos
After developing your TikTok marketing strategy, you should go on to developing your content strategy. Making a plan for your TikTok content now will assist you out later on when you’re too busy or when your creativity is lacking.
Briefly, your content strategy can include the following:
Generation of Ideas
Make a group document where everyone can contribute ideas for short videos to upload on TikTok. Everyday, commonplace items are a great source for TikTok content because they’re familiar to your audience.
See what’s popular now on your Discovery Tab for more ideas. Similarly, you may keep tabs on competing brands in your industry.
Plan ahead for events, hashtag days, and seasonal trends by making use of a content calendar. Keep in mind that many TikTokers make purchases well in advance of major holidays to ensure timely delivery.
TikTok’s Special Effects
TikTok’s signature effects are what make the app so popular, and mastering them opens up a world of experimentation for Creators.
While there are literally hundreds available on TikTok, here are some of the most well-liked:
TikTok’s Filter Effects
The filters on TikTok are very similar to those on Instagram. There are four types of them: people, places, food, and mood. There are many kind of filters available for use in each of the various groups. The strength of each one is variable.