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An Ultimate Guide To TikTok Analytics

As TikTok has gained in popularity over the past few months, more and more companies have started using it as a marketing tool.

Nonetheless, it takes more than just a presence on this site to succeed. You should educate yourself on every facet of it, even TikTok analytics.

Why do you need TikTok analytics, and what are they?

You already know what TikTok is, so it stands to reason that “TikTok analytics” means information useful for analysing your TikTok account.

Your TikTok content analytics and insights are available for review within a timeframe of your choosing.

You can monitor the progress of your advertising campaign in this way. To put it simply, TikTok analytics reveal how active your account is.

Where can I find TikTok’s stats?

First, you’ll need to upgrade to a Business Account in order to view your TikTok analytics.

Specifically, do the following:

Check out your profile

Check your personal preferences and settings by clicking the “Settings and Privacy” button.
Just select the Account tab.
Choose to Convert to an Organization Account.
Choose a spotlighted field to represent your profile, such as celebrity, music/dance, personal blog, academic/scholarly, media/entertainment/sports, etc.
Putting in your email address is the final step.

An Overview of TikTok’s Analytical Profile

To get a feel for how well your TikTok profile is doing, check out the Overview section.

You can see how many people have watched your videos, visited your profile, and followed you from this page.

Popularity Contest: Follower Count

Under the Followers section, you can view your follower growth over the past 7 or 28 days. This is a helpful TikTok KPI because it demonstrates the impact that producing high-quality content has on growing your audience.
Looks at profiles

This metric will tell you how often people have viewed your TikTok profile over the past 7 or 28 days.

Plays of Videos

A high number of views indicates that people are actually watching your videos on TikTok and finding them interesting.
Detailed Information About TikTok Users’ Followers

The number of people who follow your TikTok channel is one indicator of how effective your marketing efforts have been. Assuming your fan base grows, you must be succeeding.

What this means is that your content is touching people emotionally and solving problems for them.

If you know when your audience is most active and least active on TikTok, you can better cater to their needs.

Pursuits of Adherents

The frequency with which your audience engages with your content on TikTok can be easily seen with this type of analytics. You can also find out when those people tend to be online and for how long.

TikTok’s in-app analytics also provide information about the gender of your audience. This is helpful because it allows you to tailor your content to your audience, be they male or female.

The Best Places to Live

Using TikTok analytics, you can also view data about the most popular countries and regions. Your TikTok fanbase is broken down by country.

What your fans have seen from you in video form
To get a sense of what your followers like to watch, just look here. This is the most crucial TikTok KPI because it allows you to anticipate your audience’s preferences and create content that is tailored to your brand in the same vein.

Music or other sounds your fans listened to
You can learn even more about your audience and their preferences with this TikTok metric.

This information can be used in conjunction with the previously mentioned metric to develop an effective TikTok strategy. What your fans enjoy watching, reading about, and listening to, you already know.

Content Analytics for TikTok

TikTok analytics like this one let you dig deep into information about your videos’ performance. This will tell you if your content strategy is working.

You’ll learn what your audience expects from you in terms of content in case you decide to make any changes to your current strategy.

Take a deeper look at the following TikTok Key Performance Indicators to learn more about how to evaluate the success of your content.

Hot new videos

You can see which of your videos have seen the most growth in views over the past week using this metric on TikTok.

Post-specific metrics

In order to view a video’s analytics separately from its parent post, simply tap on its thumbnail.

You can tell how well your videos are being received by the number of views, comments, and shares they receive.

Cumulative time spent in play

The sum of time viewers have spent watching your videos is displayed as “total play time” on TikTok. You can gauge the interest of TikTok users in your brand by looking at this key performance indicator.

Sum of all video plays

TikTok views measure how many times a video or GIF has been watched by the platform’s users. This information is valuable because it can shed light on what kinds of content perform best for your audience.

Normal viewing duration

How long, on average, users spend watching your videos can be seen by checking the average watch time in your TikTok analytics. It can be a useful measure of how well you were able to hold the attention of your listeners.

Types of Traffic Sources

Simply put, this is the section where you can view the origins of your site’s visitors and learn more about the path that led them to your posts.

Geographies of the target audience

This TikTok metric will show you the most popular countries where people are viewing your content.

Considerations for the Future

TikTok analytics is a unicorn for most marketers who have just set up their brand’s account, if we still consider TikTok a revelation in the world of social media.

TikTok analytics can be a pain in the neck at first, but once you figure out what you’re doing, it can be a powerful tool.