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Social Media Video Specs: Up-to-date Guide

For marketers, the challenge of staying current and interesting never ends. The correct social media video specs and advertising video sizes are especially important now that brands rely heavily on video content.

The problem was that we couldn’t find a centralised resource for the various sizes of social media videos. This is why we went ahead and compiled a comprehensive resource covering every social media video specification and marketing video dimension.

Dimension and video resolution for each social media platform

We have compiled a wealth of data on the various social media platforms’ required video file sizes and other technical specifications. To quickly access the appropriate channel, just click the appropriate link below:

  • Facebook
  • Instagram
  • Twitter
  • TikTok

Specifications for TikTok Videos on Facebook

With Facebook video consumption rising annually, it’s no surprise that businesses are looking for guidance on meeting Facebook’s video requirements.

The difficulty for advertisers comes from the sheer variety of Facebook video formats and the platform’s regular design updates. Different video formats have different requirements, and it can be difficult to tell whether you’re using the right one for free or promoted content. If you want your posts to do well, please use the guidelines below.

Video Tutorials

  • The suggested resolution for both landscape and portrait videos is 1280 pixels by 720 pixels.
  • For both landscape and portrait orientations, the minimum width is 1200 pixels (the length is proportional to the aspect ratio).
  • The normal aspect ratio for a landscape shot is 16:9.
  • Image aspect ratio in portrait mode is 9:16.
  • Both formats are rendered on mobile devices with a 2:3 aspect ratio.
  • A 4GB limit has been set for the largest file types (3 GB maximum in Sprout).
  • Videos should be saved in either MP4 or MOV format.
  • A 240-minute video is the absolute maximum allowable length (45 minutes if uploading in Sprout).
  • 30 frames per second is the absolute maximum for video.

Specifications for Videos on TikTok

With the meteoric rise of TikTok, social marketers may be feeling pressured to figure out what’s working and what isn’t on the platform. As a result of the platform’s emphasis on quick and simple video production and distribution, it’s not hard to get started making videos for TikTok, and there are plenty of current trends from which to draw ideas. For more information, continue reading.
Specifications for Videos on TikTok

As a result of TikTok’s meteoric rise to popularity, social media marketers may be feeling pressured to quickly learn what strategies work and what don’t on the platform. As a result of the platform’s emphasis on quick and simple video production and distribution, it’s not hard to get started making videos for TikTok, and there are plenty of current trends from which to draw ideas. Get the details in what follows.

YouTube Video Requirements

Sharing and discussing videos across social media platforms is common on Twitter. Keeping a user engaged with interesting and shareable video content is a top priority for marketers. Twitter is frequently used in the sports and entertainment industries to share video content, so familiarity with the platform’s video specs is essential.
If you want to share a video with your followers on Twitter, you can do so in either the landscape or portrait orientation of the Twitter feed. In contrast to sharing YouTube or Vimeo links, Twitter only supports these formats when videos are uploaded directly to the platform. Even though Twitter facilitates the distribution of original content, the dimensions of shared videos will shift depending on their bitrate.

Video Tutorials

  • The suggested dimensions are 1280 by 720 (landscape), 720 by 1280 (portrait), and 720 by 720. (square).
    16:9 (both landscape and portrait) and 1:1 (both) are suggested aspect ratios (square). The best results from rendering on multiple devices can be achieved by following the 1:1 recommendation.
    To a maximum of 512MB, please.
    Web-optimized video file formats include.MP4 and mobile-optimized file formats include.MOV.
    The recommended length for a video is no more than 140 seconds.
    A frame rate of 30 or 60 fps is suggested.
    Word Count Restriction
  • 280 characters is the limit.

Ad Formats for Twitter Videos

Do you want to use Twitter’s paid ad platform to spread the word about your video? Fortunately, you can use the same structures as Twitter’s native video content. Make sure your organic and paid videos are both optimised for the same things.

Details on Instagram Videos

Instagram’s video features debuted in 2013, and the platform’s rapid growth and subsequent success led to the introduction of advertisements in 2015. Since then, the popularity of video as a fun medium for social interaction has only increased. Of course, Instagram videos are well worth the cost.

Video Tutorials

  • Any format you choose must have a minimum resolution of 1080 pixels by 1080 pixels.
  • Having a horizontal pixel resolution of 1920 is recommended.
  • Allows for a wide variety of aspect ratios: The horizontal aspect ratio is 4:5, the vertical is 1:1, and the landscape ratio is 16:9.
  • The maximum size for any format is 4GB (*100MB for Sprout Direct Publishing, and 512MB for Sprout Mobile App Flow Publishing).
  • Videos should be saved in either MP4 or MOV format.
  • The time limit for each video is between three and sixty seconds.
  • We suggest a frame rate between 23 and 60 fps.
  • Sprout suggests a bitrate of 5 Mbps for uploads (megabits per second)

Word Count Restriction

  • It’s suggested that you keep your primary text to no more than 125 characters.
  • You can only use 30 hashtags, max.
  • Movies Comprised Entirely of Instagram Posts
  • Instagram Reels, which were introduced in 2020, are another choice for your Instagram video strategy. These brief, digestible videos are quickly replacing longer posts as the preferred media format on Instagram.