Do you own a beauty-related online shop or brand? With the tools that social media provides, here are some suggestions for attracting more online buyers to your storefront: (and it can offer plenty.)
When it comes to Instagram, what could possibly top stunningness?
The wellness and cosmetics sectors are ideal for sharing visual content on social media platforms. And whether you sell beauty products online or have an online beauty store, social media is a great addition to your marketing and sales efforts. Why?
There, you can show off your wares in a more interesting way than you could on your website’s product pages.
In addition, it’s a forum where you can have meaningful exchanges with clients, humanise your company, and build rapport (while still getting them interested in your products).
Several of today’s most popular social media platforms include extremely large and lively beauty groups. It makes sense to integrate your brand with theirs.
There are also hard facts, such as the fact that 67% of beauty consumers go to influencers for advice on what new products to try, and that 82% of beauty customers use Instagram at least once a day (same source.)
Let me teach you how to use the tools at your disposal to attract more social media users to your beauty eCommerce store.
Learn the social media tricks of the trade to boost your beauty eCommerce company’s consumer base
Let’s take a deeper dive into how to use social media to promote your beauty business.
Use examples instead of lengthy explanations
The cosmetics sector is right up there with the fashion industry when it comes to the benefits of visual social media platforms like Instagram and YouTube.
But, it’s not simply pretty pictures and polished films.
There is no shortage of them in the world of social media:
- Beauty lessons, whether made by the business itself, by makeup artists, by influencers, or by consumers themselves (we’ll get into the value of user-generated content as a marketing tactic in a minute)
- Public presentations and evaluations of products
- Instagram videos showcasing the brand’s items that are both entertaining and shoppable.
Use a visually striking design or quick-glance information to capture the attention of your readers as they browse.
And some companies even go so far as to replicate their websites’ navigation bars on their Instagram pages to make it simpler for followers to discover the information they’re seeking.
Educate
You might expect different requirements from your leads at various points in their customer journey if you’re familiar with the five phases of consumer awareness. Some are extremely savvy and only interested in particular goods (and at specific prices). Some people are mindlessly browsing social media, completely oblivious to the fact that they may have a problem or that one may be solved.
Anybody who has never used a retinol cream, for instance, is unlikely to know how to maximise the product’s effectiveness or even that it has any advantages at all. Even if they do, they might not realise that it’s the answer to a skin condition they’ve had for years but couldn’t identify.
For this reason, there is content marketing, whose primary goal is to inform. And there are many ways to inform your clientele, whether it’s about a new service you offer or the benefits of a product you sell.
So, while introducing a new product or emphasising existing products, consider the value they provide to your consumers’ lives. And get the ball rolling on the conversation by promoting your eCommerce site’s content on social media.
Collaborate
That individuals frequently consult their favourite social media celebrities for advice on new cosmetic products is demonstrated by the statistic I cited at the beginning of this post. This is why the use of influencer marketing is so prevalent in the cosmetics business and shows no signs of slowing down.
I think it’s important to work with people who have expertise in the field and who can articulate the benefits of your products convincingly and honestly. (We don’t want to mislead folks into purchasing unnecessary items, do we?)
Again, famous people aren’t necessary to have an impact (who charge exuberant amounts and probably work with dozens of your competitors, anyway). Instead, put your energy towards persuading people who have the most influence over local consumers.
Establish a community
A portion of your clientele may be considered influencers or even micro-influencers. You should seek them out and foster opportunities for product discussion in these settings as well.
And if you’re into the whole beauty thing, you know that a single cosmetic product may spark hours of conversation. Why not provide them a place to talk about your company, whether it’s a closed Facebook page, an Instagram account, or an invitation-only mailing list? is a group of beauty-obsessed people combining all of these groups.
For businesses who sell beauty items on a subscription basis (like a subscription box) or who just want more repeat consumers who consistently choose them over the competition, this strategy may be invaluable.
Customers can provide you with material
Speaking of groups, they may provide your brand with a wealth of interesting material. To that end, what are you doing with your marketing efforts if you aren’t utilising user-generated content?
You might be missing out on a wealth of content, like as testimonials left by satisfied customers or social media postings and videos featuring your items. And it doesn’t even account for the dedicated clients who voluntarily spread the word about the goods you offer.