When done well, social media marketing for real estate can serve as a valuable resource for prospective homebuyers at every stage of the buying process.
In the past, houses could be sold with just yard signs and newspaper ads. Buyers of today, however, are much more savvy and educated, and they conduct most of their property searches online.
Buyers aren’t likely to put down the money after perusing a few social media posts or tweets. A real estate social media plan that works, however, can yield spectacular results.
For What Reasons Should a Real Estate Company Use Social Media?
It is no exaggeration to say that social media has significantly altered the real estate market.
It has become clear that real estate agents can find a great deal of success in expanding online presence and clientele by using social media to communicate with prospective buyers. Use of social media to promote real estate has many advantages, including:
- Advertisements with a Specific Audience that Don’t Break the Bank and Strengthen Existing Brands
- Relationship Management With Clientele (CRM)
- Proof of the effectiveness of social media through an instant case study in the real estate industry
- The Costa Group, a real estate firm based in San Francisco, saw a boost of 496% in engagement on Instagram. Studio Lavi redesigned The Costa Group’s Instagram feed extensively, resulting in an increase of 8,000% in the company’s follower base and a rise in engagement of 496%.
The Costa Group successfully transacted over $750,000 in real estate using an organic targeting strategy they developed through Instagram’s direct messaging. Follow these steps to develop a winning social media strategy for your property management firm.
How to Develop a Successful Social Media Plan for the Real Estate Industry
Attracting attention and getting your message across to a potential customer in today’s market can be challenging. Therefore, it is crucial to develop a real estate social media strategy that serves as a two-sided platform for both sellers and buyers.
If you’re in the real estate industry, here are six steps to help you develop a social media strategy.
Learn About Your Ideal Client
Buyers and sellers have different expectations and motivations when it comes to closing a real estate transaction, so it’s important to model each of them separately.
To succeed, it’s important to start out with a wide lens and then generalise extensively.
The first step in creating personas is to gather information about the target audience, such as demographic details, income level, typical interests, and daily routine. Personalize your customer persona and divide your target audience into three or four groups. Determine what they hope to achieve and gain an understanding of the obstacles they must overcome to make a sale when flipping a home.
Establish Why You’re Using Social Media
The ability to monitor your development as you work towards a SMART goal is a powerful tool for maintaining motivation.
Say you have a goal of generating $550,000 in additional GCI (gross commission income) from social media. Learn how to achieve your goal by breaking it down into SMART objectives.
Determine Which Social Media Platforms Are Ideal For The Real Estate Industry
Every single social media platform calls for dedicated effort and financial backing. By focusing your time and energy on the most productive social media platforms, you can increase your return on investment.
Add Value to Your Content
Given the competitive nature of the real estate market, it’s crucial to differentiate yourself on social media and provide value to your audience in order to rise above the noise. However, adhere to fiduciary rights and refrain from publishing anything that violates them.
Most real estate companies rely solely on advertisements and listings, but the catch is that nobody wants to wade through a sea of ads. Instead:
- Tell people about your company and what makes you so enthusiastic about real estate.
- Let people know who you are and how you got started in the business.
- Tell us about your most interesting customer service experiences, including the difficulties you helped them overcome.
- Provide a breakdown of each area’s location and the amenities available there.
- Create a frequently asked questions (FAQ) page where you can field questions and provide in-depth answers.
Grasp the eye
There is a significant difference in the number of views a property or listing receives on social media depending on whether or not it has professional real estate photos or none at all.
The Video Files
Interested homebuyers will be more likely to contact your real estate company after watching an exciting and engaging video of the homes and properties you are selling.
5. Determine Your Specific Market and Advertise Wisely
To offset the decline in organic reach, you should invest in real estate social media advertising.
In order to increase your number of prospective customers, consider these suggestions for making eye-catching advertisements.
Target specific audiences based on their location, demographics, interests, and behaviour.
Make use of carousel ads to showcase multiple homes (or even multiple rooms of a single property)
Advertisers who are honest with their readers are more likely to gain their trust.
Spend more of your advertising budget on times when it will have the most impact.
Create trust in your services by sharing positive feedback from previous customers.
6. Assess, Fine-Tune, and Recur
Now that you’ve put in a significant amount of time and effort into building your real estate business through activities like listing creation, social media page management, and ad placement, you can evaluate your efforts to determine which strategies are yielding the best results.
Without concrete evidence, all of your social media marketing for your real estate business is for naught.
To get the most out of your social media efforts, it is essential to track your results and adjust your strategy accordingly.
Conclusions and Implications
To help you get started with social media marketing for real estate, we’ve compiled some of the most important takeaways below.
Social media can help real estate agents in many ways, including instantaneous interaction, targeted advertising, and reinforcing their brand.
It’s crucial to develop a social media strategy that serves both sellers and buyers.
Investigate the buyer persona to learn about your target audience so that you can cater your content to them.
If you’re in the real estate business, you should use the S.M.A.R.T. method to set your goals.