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How To Leverage Instagram Insights To Marketing Your Business?

Curious as to how to access Instagram Insights’ more in-depth metrics? Are you interested in comparing the effectiveness of different types of reels or stories or carousels?

This post will teach you how to utilise Instagram Insights to analyse your content’s performance and determine its most popular categories.

How to Use Data to Make Better Instagram Posts?

Finding your most successful posts is a breeze on Instagram. To see everything you’ve posted in the last week, month, or other time period you want, just open the “Professional Dashboard” for your account and tap.

Depending on the metric you choose, Instagram Insights will automatically organise your material. Instagram posts, reels, lives, and stories may all be sorted by a handful of universal criteria such as shares or accounts reached.

More metrics are available when viewing insights for a certain content type (posts, reels, or stories). Select placement-specific data such as plays, reel interactions, profile visits, and more from the data menu.

Instagram’s Content Analytic Tools: A Guide

Instagram’s Comparative Analytics feature allows for a side-by-side analysis of two posts. The tool makes it easy to evaluate which pieces of content excelled and which ones fell short by displaying their respective stats next to one another.

Use Instagram’s Analytical Comparison Function

Instagram’s professional dashboard may be accessed through your business profile, where you’ll also find comparative content metrics. You can filter the data you see by tapping the date range you’re interested in. You can select a predetermined time period or enter your own dates manually.

Then, at the very end of the Insights dashboard, click the box labelled “Compare Your Content.” Select the two items of material you wish to evaluate by tapping on them.

Find content that is similar and compare it

At first, let’s evaluate parallel content. I chose one story with a high reach and one with a low reach for this time period to contrast the differences between the two extremes. Here are some points of comparison:

  • Identify Variations in the Duration of Different Posts
  • When comparing times, why bother? Good material, regardless of when it goes up, is usually given the attention it deserves. However, posting at the optimal time for your audience can maximise the success and reach of your material.

Contrast Post-Reach with

Is it helpful to compare distances to what? While exposure and overall success are more important than reach, the former is still important. Instagram under-delivered low-reach content, and the reasoning for this is clear.

The reach of the left-hand story in this case was multiplied by three. Why? We’ll delve into the possibility that increased engagement has a role. It is also useful to contrast the content and writing styles of the two works.

Review the Differences in Post-Engagement

For what reason might we evaluate participation differently? Just like exposure isn’t the ultimate purpose of your material, neither is interaction. More interactions, though, can expand content’s reach and magnify it because engagement is a major indication for Instagram’s algorithm. Likewise, audience participation can verify the content’s emotional impact.

The information presented in Instagram’s Comparative Analytics dashboard shifts slightly based on the content type you select. The total number of active accounts, broken down by follower and non-follower status, is visible in the story comparison view (seen below).

Evaluating Profile Actions

Why Keep Tabs on Profile Actions? If you want to know what visitors did after viewing your content, profile activity analytics are a great way to do so. In other words, comparing these metrics is essential for expanding your audience or attracting new visitors to your website.

Analyse and Contrast Two Formats

You can learn a lot about how to make each of these things better by comparing two different reels, posts, experiences, or lives. What if, however, you wanted to know which kind of content generated the most value for your business so that you could allocate resources accordingly?

To help you make better decisions about your content strategy, Instagram’s Comparative Analytics tool allows you to compare and contrast various forms of content. A reel is likened to a post as an illustration.

Contrast Permanent and Temporary Material

Stories cannot be compared to reels or posts since they serve different purposes. Static and ephemeral material are not easily comparable due to their differing capabilities and purposes. That said, you shouldn’t let that stop you from comparing the two.

You may learn more about the strengths and weaknesses of each type of content by comparing them. Then, you’ll have a better idea of when to employ tales as opposed to reels or posts, allowing your content to do its job more efficiently.

See how the identical piece of content looks in both the Instagram Stories and feed below. The message on the right clearly had a wider audience and was seen by several people who don’t follow the account.

Observe Changes in Content

It’s useful to measure content’s impact over time in addition to evaluating individual pieces against one another. As you revise your content approach, it is crucial that you take this step.

Instagram’s primary analytics panel includes automatic time series comparisons. The number of accounts you reached, the number of accounts you engaged with, and the number of followers you obtained can all be viewed in the Overview area.

The percentage figure under the grand total is a year-over-year comparison of performance. To compare two different periods of time, utilise the drop-down option at the top of the dashboard. It’s important to remember that choosing a custom time period will hide the comparable metrics.


Instagram’s Comparative Analytics feature makes it simple to compare different stats and zero down on the most successful posts. You may use this information to make data-driven decisions and make headway towards your most important marketing objectives.