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When Should Companies Use Instagram?

Maybe it’s not a good idea to update your blog more than once a week. Can you explain Instagram’s algorithm a little bit more? 

Oh wow, there’s a lot of information to process. How often you want to publish on Instagram is determined by the quality and quantity of content you have to give, the amount of time you have available, and most significantly, your goal for increasing posting frequency. All right, let’s begin there.

Gaining New Fans vs. Increasing Participation

Even while you want more people to use and enjoy your brand and products, increasing your fan base and boosting engagement are two separate goals. We recommend making them your top priorities despite the fact that they are not exclusive of one another.

One of the key distinctions between content creation and curation is that the former is rooted in the latter’s source. Difference between content curation (gathering information from various sources) and content creation (making one’s own unique data or images)

Share at least once a day

For accounts with less than 1,000 followers, such as those owned by small businesses, regular content posting is crucial for expanding their fan base. Whilst you may not have the time or resources to devote to daily content planning, new businesses nevertheless need to publish at least once a day if they want to attract followers quickly. Besides spreading the word about your company, Instagram is also more likely to prioritise your posts in the feeds of your followers.

A subsequent research confirmed the method’s efficacy by documenting a rise in audience size and participation rates.

It is especially important for medium-sized firms with more than 1,000 followers to devote more time and energy to content preparation. Nevertheless, rather of focusing on collecting meaningless data, you should aim to curate material that is both valuable and of high quality. If you own a hair salon, for instance, you may inform your customers on the importance of taking care of your scalp and the numerous haircuts that complement certain facial features.

Medium-sized enterprises must also think about the possibility to their target customers would get tired of them over time. Although it is possible to generate material rapidly, posting more than twice a day may cause your followers to ignore them.

Instagram will also only highlight one of your numerous posts from the past day or week. As a result, your followers will only see a subset of your posts on their timeline.

Should I delete my Instagram account if it’s hurting my business?

Nope. Instagram really rewards users that are consistent with their posting schedule. But, it’s important to remember not to upload a bunch of pictures at once. Spammy, and Instagram will only choose a few of your posts to broadcast to your audience.

When should I upload photos to Instagram?

There is no universal set of standards to use because every firm is unique. You may use Instagram to benefit your company because of the statistics and information it provides.

How can I solve the problem that I don’t have enough material to post?

We disagree that there will ever be a time when a company cannot generate any more material. We recommend making a list of everything you want to say to your readers (about a product or service) and then splitting it up into many blogs that may be published on separate days. One day you can bring up the fact that your candle was made using beeswax. You may explain why your beeswax is superior than others in a post you made the other day.

You may do all of that yourself, or you can use Confetto, an all-in-one social media assistant, to do it for you.

Four, what is the best way to group my content for a more reliable publication schedule?

Content buckets are the quickest method to achieve this, while there are numerous more approaches. With “content buckets,” you may organise your information in manageable chunks. The following are some of the most ubiquitous and generic types of content groups that may be found across all brand pages.