The ability to make a brand’s content go viral on TikTok is a hot commodity nowadays. Why? Because advertising on TikTok may quickly expand your customer base, improve your number of qualified leads, and multiply your revenues.
Those who aren’t familiar with TikTok might be surprised to learn that it’s not hard to create films with the potential to become viral, and that doing so doesn’t even need spending a lot of money. As of the first quarter of 2021, TikTok had more than 1 billion users, so there is a large potential audience for your company’s videos on the platform; you just need to master the art of combining the right content idea with several social media practises that are strong enough to increase your reach and engagement.
Plan Ahead to Maximize Views on TikTok
Let’s take a minute to talk about the importance of sticking to a regular posting schedule on TikTok if you want to attract the people you want to see your business’s content and boost your profile’s exposure on the site before we go into today’s advice.
What exactly is the trick? TikTok posts may be scheduled in advance using a social media calendar, saving time and effort.
Create, plan, and publish content for your social network accounts with the help of SocialBee.
Making Your TikTok Video Become Viral
Learn the TikTok Algorithm
TikTok, like the other social media sites you frequent, use an algorithm to choose which user-generated videos to highlight. The algorithm used to decide what you see on the For You page is known as the recommendation system.
Each individual is served a custom-made feed based on their own interests. As a result of using TikTok, viewers might find videos that are similar to those they have already enjoyed. As a result, users’ recommended videos might consist mostly of cookery tutorials for some, and cat antics for others.
When determining which videos to recommend to viewers, TikTok takes into account three factors:
- What we call “user engagement” is the interaction between users and the app itself, measured by metrics like the frequency with which users like, comment on, share, and follow creator accounts.
- How interested a user is in your material is crucial. If they stick around to the conclusion, it tells the robot that your material is interesting enough to keep people reading. This means that more people will see your work on TikTok.
- Creating content — Using popular TikTok audio in your videos, using hot hashtags, and modifying your films with captions are all great ways to expand your audience and have your videos seen.
How can you utilise this data to better promote your short, interesting videos? Creating videos with an emphasis on interaction, keeping postings brief (to enhance average view duration), and taking use of trending challenges, sound, and hashtags are all great ways to boost your channel’s engagement.
Remember that having a large number of followers on TikTok is no guarantee that your video will be widely shared. Yet, in order for your material to reach a bigger audience and go viral, you will still need to receive comments and likes from your audience.
Knowing how the TikTok algorithm functions, we can go on to discussing what you should include in your videos.
See what’s popular as a second piece of advice
Virtually every popular sound on TikTok can be traced back to a certain fad. Something that becomes widely shared on a social media site might be considered viral.
If you’re trying to expand your audience, win over more prospective buyers, and go viral, you should be aware of these movements.
Humanizing your brand by showcasing its lighter side helps you connect with your target market on a deeper level. Hence, here is your opportunity to demonstrate your individuality and perhaps inject some comedy into the piece.
Test yourself with TikTok.
There are two ways to make a TikTok challenge:
by companies hoping to raise awareness for their product or service.
By well-known producers and TikTok influencers vying for audience attention.
Visit the app’s Explore area to learn more about challenges; a search for “challenge” will provide results tagged with that term.
Don’t be scared to take part in challenges, and only take on challenges that are appropriate for your business. Customers may come across your films as they browse their feeds, and if everything goes well, they will engage with them and help spread the word.
Engage Your Viewers
The more you engage with your TikTok viewers, the more you’ll get out of the platform.
Thus, you should think about going live on TikTok and interacting with your followers.
To motivate your visitors to tune in, think about the following:
- Video FAQ (Frequently Asked Questions) Answer
- Just shoot me a question (AMAs)
- Videos demonstrating how to use a product
- Interviews
If you have a live chat feature, you may use it to interact with your audience and answer their queries. When you’re streaming, your video will appear on the For You tab, and viewers may swipe right to join.
Very likely, your TikTok material will be seen by the viewers and commenters of your live videos.