YouTube is not a destination hub for video content, but also after googling most visited site. This social media platform was already seeing rapid growth just one year after its launch. By 2006 July, ths platform was accounting for 65% of all online views for videos. So that is why it is crucial to understand and know about the statistics of YouTube, especially the usage data and user demographics. Check out these useful 40 stats to increase your power of 2020 marketing strategy. Understanding the statistics and demographics of the YouTube will give you the best understanding of the platform’s potential to reach your target audience. Find out how great of an impact just YouTube can have on the online activity of people:

  • There are two billion unique users on YouTube now, every month, a five percent increase from the previously submitted numbers in the year 2018. This makes the platform as one of the biggest social media platforms.
  • This platform reaches the U.S. consumers between the ages of 18 and 49, then also all the cable television networks combined.
  • YouTube is the second preferred platform on television screens among 34 – 12 years old for viewing videos after the Netflix platform then more YouTube likes and become viral among others.
  • YouTube is a great platform for reaching young adult audiences and teenage audiences, and 80% of the users on the internet aged between 15 years old to 25 years old are using YouTube.
  • YouTube is popular across other groups of aged people also. 
  • The social media platform grabbed the reach globally as users can access this platform in 80 various kinds of languages. Even also, the platform has launched even in the local versions of the platform in hundred-plus countries.
  • YouTube is an excellent platform for if you are looking for only marketing your business on the national level because its largest base audience is the U.S.; according to Alexa’s report, 15% of its traffic of the site, which comes from the U.S.
  • The statistics of YouTube suggest that watching YouTube videos on television screens is becoming increasingly popular. Users were watched over 200 million hours of YouTube videos on television screens. 
  • The YouTube users are engaged highly, watching every day an average of 1 billion hours of videos.
  • More than five hundred hours of video were uploaded on YouTube every minute. In other words, thirty thousand hours of new video content are uploaded every minute.
  • The minimum users spend about 11:51 minutes on YouTube every day and 1.740 pages views, suggesting great activity levels.
  • According to the statistics of YouTube videos, most of the viewers love music videos. In fact, viewers also make up the majority of the top 25 most viewed YouTube videos. And on the top of the list, “Despacito” was placed with 6.6 billion views.
  • Do not worry. Content creators and marketers can create tons of popular other video content types besides music videos. Vlogs, how-to, and product reviews are among the top 3 types of more views getting videos.

Methods To Grow Your YouTube channel.

Video Marketing has become the uplift in the past few years where they are more accessible, and the best part is it is not a paid service. So, most of them prefer YouTube to create videos, and brands use the platform for making brand awareness and promoting the brands. There are many other social media platforms where you can use it as a platform for promotions, but promoting on YouTube is better than other social media platforms, both in reach wise and cost-wise. YouTube is referred to as the second-largest search engine. Here are the few effective ways to increase the growth of the channel. YouTube helps the content shared and engaged with the targeted audience. 

Creating Video Around Using Keywords 

Creating the video is the best way to increase the traffic, which helps in increasing the targeted audience, which helps to grow the channel. You need to choose the best keyword tool and make an analysis related to the niche and choose the best keyword among the best keyword with a high volume of search. You need to make the best keyword, which helps the video title attract and optimize the videos. After choosing the keyword, you need to do the research about the videos that are ranking for the particular keyword. Most of the YouTube videos are below 5minutes long and don’t create the videos too long like a film, which helps users to avoid it. 

Creating Quality Content

The easiest method to increase the growth of the channel is creating the content, which will be great engaging. You need to make content that will be engaging, useful, and shared by the others. Most of them use YouTube to find answers to both the technical issues and some answers to the questions. 

Engaging With The Audience: 

The fact is YouTube is a social media channel where they are many demands of social interaction that happens between the channel and the users. Many marketers prefer to choose to buy YouTube Subscribers to your channel and get more subscribers. To get engaging with the others, you need to make replies into all the comments you receive. This makes the interaction with the user and the channel. 

Cross Promoting On Other Channels 

You can cross-promote the videos on other social media platforms. It is the best way to increase the audience and clicks to the videos. They are many channels like Facebook, LinkedIn, Pinterest, and other channels. You can also post directly on the blog post and share the videos on the websites too. You can create a teaser video before the full video and make an excitement with the users and try to interact with them in other social media channels. You can make you show on the channel and make sure about the views. You are not willing to show the face on social media then you can create images and post as the thumbnails or images in the background and add voice. But the preferred one is creating the video by showing the face.