It wasn’t always called TikTok.
Longtime friends Alex Zhu and Luyu Yang started Musical.ly Inc. in the Chinese city of Shanghai. There were more than 100 million users of this software, which allowed people to stream and share short videos. ByteDance, a Chinese business, acquired the app in 2018, and subsequently migrated its users and content to rival app TikTok.
It’s no surprise that advertising on social media is essential for nearly every company, given that it has and over 2.8 billion members globally. If you want more customers, more traffic to your gorgeous website, and a happier customer base, then you need to get social with your business. No one would argue that you shouldn’t use social media to market your business; rather, the question is how you’ll go about it.