The social media network Instagram is always evolving, adding new features and refining its existing ones on a regular basis. Because it is a dynamic network, it might be difficult to stay on top of the most effective practises and the latest trends. Included in this is, of course, the most optimal time to publish information.
There is, however, no reason to freak out or spend countless hours completing research. We have the information and the resources to guide you in selecting the optimal time to post on Instagram, taking into account the preferences of your particular audience.
Is there a particular time of day that is ideal for posting on Instagram?
The quick response is not really, to put it that way. The reality is that it varies from week to week, month to month, and depending on the particular audience you are speaking to. However, it is essential to keep in mind that because there is no one hour that applies everywhere, you will need to choose the optimal time for your community.
If you are interested in viewing some numbers, we have them here for you. According to the findings of our research conducted in 2022 on Instagram, which analysed 185,671 professional accounts, the optimal posting time is 8 pm, regardless of the day.
Obviously, this time is not the same for everyone, and the decision of when to post involves more than just a single number. However, you shouldn’t be concerned because we won’t keep you in the dark. When it comes to publishing, it is important to be aware of the best practises, so that you can get the most out of your efforts.
Why is it important to locate the appropriate posting?
Now, some of you may be wondering, why does it matter if we post at a set time if the likelihood of everyone seeing it is low anyway? Now, some of you may be thinking that. In spite of the fact that it might be challenging to keep up with Instagram’s algorithm, there are strategies to increase the visibility of your posts on the platform. Posting content at the optimal moment for your audience is one of the most important tricks.
To a greater or lesser extent, Instagram assigns a ranking to each post based on three factors: interest, recency, and relationship. Therefore, if your post is seen by a greater number of people online, engagement rates will rise, and this buzz will cause Instagram to be triggered.
However, if this content is only uploaded once every once in a blue moon, finding the “right” time to post won’t signify nearly as much. Instagram is similarly concerned about maintaining continuity. Continue reading if you are serious about pushing your social media accounts to the next level, and you will learn how to do so in the most effective way possible.
Guidelines for determining when the optimal moment is to post an update
Consider conducting a demographic study
It is crucial, like it is with anything else, to understand who your audience is and what behaviours they tend to engage in when using social media. Utilising the Analytics component of Metricool, you will be able to see your demographic data broken down according to gender, age, nation, and city.
Check to see what time zones the majority of your followers are located in, look at generational behaviour trends on social media, and take into consideration the typical work day of your audience.
Examine how well your postings are doing
Looking back at your previous content and analysing how well it did can also be an essential element of deciding whether to upload new material. Take notice of the time it was uploaded as well as the type of material that was included in a post that performed exceptionally well. Examine the posts to see which ones received the most likes, comments, and shares.
You shouldn’t ignore the postings that have received less comments. These are arguably even more significant than the posts that performed the best because they allow you to study your errors and improve.
Best-Time Feature: With Metricool’s Best Times feature, we’ve done the legwork for you so you don’t have to worry about it. You can get a quick idea of the times of day when your followers are more active by seeing a gradient scale in our calendar, which is located under our planning feature. You even have the ability to toggle on actual percentages of when your followers are active, based on the prior week’s data.
Check out what other businesses are doing in your industry
That’s right, what we mean is keeping tabs on your rivals in the industry. By keeping an eye on what your rivals are doing, you may determine what aspects of their strategy have been successful for them and which need improvement. You are able to perform direct competitor analysis on our platform using Metricool.
Maintain your uniformity
As was discussed before, publishing content at the appropriate moment is ineffective if there is no consistency involved. When you begin to attract a growing number of followers, one of your primary objectives should be to maintain their interest in the content you publish. Develop meaningful relationships with members of your audience and demonstrate to them that you are present.